growth-hacking paradigms (13. 247)

As a bit of a vindicating corollary to a previous post on business jargon, we are referred to via Slashdot, a longitudinal study by Cornell university cognitive psychologist Shane Littrell introducing their Corporate Bullshit Receptivity Scale (CBSR) as a gauge of susceptibility to empty rhetoric, corresponding with overall poor job performance and a deficit of practical decision-making skills. Although BS can happen in any context, it can be especially fraught in the workplace where such lingo is an institutional protection, structurally built in, to cushion misdirection and feign accomplishment, and so for their experiment for insight into how such language is reenforced and paradoxically is a poor surrogate for job management skills, Littrell commissioned a LLM to generate corporate soundbites and had a large sample of workers to rate the business savvy of such phrases revealing quite a knowledge gap, enticed with what passes as transformative, inspired and visionary. More at the links above.