Via the weekend links of { feuilleton }, we enjoyed this profile of Margaret Calvert whose work in graphic design and typology brought together road signage in the UK under a standard for uniformity and visibility still in use today, in Britain and beyond. Her pictograms and eponymous typeface, the slab-serif Transport font, the result of a survey that reformed protocols more in line with European conventions with the expansion of expressways, shifting away from traditional fingerposts are used not only for motorways, the rail system, airports and for warning of potential hazards, the farm animal caution based on a cow called Patience Calvert recalled from her childhood and the wildlife iconography inspired by Eadweard Muybridge’s studies of animals in motion. More from the Guardian interview at the link above.
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