Mindful of the adage that one should never make fun of a person’s pronunciation because they may have only seen it written beforehand and are saying it out loud for the first time, I was yesterday years old when I found out that skibidi (previously, this was a phenomenon that I thought I could be firm in ignoring) is spoken like a substitute for “zippity do da” and not like the historic music venue CBGB as I said it in my head. Incidentally, it has no meaning and is just a funny sounding filler word that originates from a dance song from a Russian rave group called Little Big from a 2018 track becoming a meme for an eponymous challenge to post one’s own dance video variations. Rather dadaesquely, it has become a prefix for nonsense and the surreal. A spinoff cartoon series called Skibidi Toilet by Alexey Gerasimov has been licensed for a range of products, including toys, costumes and cosmetics and film producer Michael Bay is in talks with its creator for a cinematic adaptation.