Despite heavy financial losses since its inception and low overall traffic (monthly users are estimated to be between six and eight hundred thousand), Donald Trump’s TRUTH Social platform (and its parent company) has surged recently in terms of stock price and presently has a higher valuation reportedly than Elon Musk’s X. The former US president first launched a website called “From the Desk of Donald J Trump” for sending out tweet-like dispatches (despite having a press secretary and a pool of journalists dedicated to covering him) after being banned from Facebook and Twitter in the wake of the 6 January attack on the US Capitol but the venture failed to attract many visitors and folded less than a month later, founding the social network by late February—with the help of two former contestants from Trump’s reality television show The Apprentice. The title refers to the portmanteau of volatility and covfefe for the disruptive market swings that Trump tweets caused, and of course the high stock price, more than tripled in the course of weeks, has little to do with fundamentals or inherent worth but is rather speculation on the election outcome.