Thursday, 29 August 2024

dear mister ward (11. 800)

Via the excellent podcast presented by Josie Long on adventures in found sounds Short Cuts (show segment embedded with selected readings at the link), we are directed towards the title project to curate correspondence collected, answered, conserved and later transcribed by the author’s grandmother during her stint at the Complaints Department at pioneering mail-order catalogue company Montgomery Ward, whose returns-policy and philosophy that the customer was always right from 1932 to the beginning of World War II. Customers reliant on such retail services revealed a lot in these letters, which not only provided a glimpse into the lives and preoccupations of rural America during the Depression but many are also quite funny and poignant—especially the ones asking for one of the few items the company did not sell. Much more at the links above.