we shape our tools and then the tools shape us (11. 708)

Subtitled An Inventory of Effects and co-created by media analyst who coined the phrase referenced Marshall McLuhan in 1967, the collaborative best-seller experimentally formatted had the imprimatur of McLuhan himself to call out how various outlets massaged our senses in order to maintain currency and hold interest—with some anecdotes that it was a typo that stuck—arguing that technologies, from the wheel, to the loom, to the printing press and beyond rather than their content as an extension (and increasingly necessary aid thereto in order to function therein) of our perceptions of the world, informed by the same progress. The recording is not exactly an audio book but rather a montage of main statements punctuated by dissonant sound-effects meant to suggest the fragmentation of the listening experience.