the dark side of the rainbow (10. 841)

Though the experiments with synchronicity began earlier and were the subject of circulation of newsgroups and fan sites in the mid-90s (I recall seeing this in college but could not guarantee the accuracy of the timeline or if it happened at all), this week in 1997 following a newspaper article about the audio-visual phenomenon marked a surge in record sales for the 1973 Pink Floyd concept album with the suggestion that if one starts the music on the third roar of the MGM lion—then mute the movie—there’s an astonishing correspondence between Dark Side of the Moon and the 1939 film The Wizard of Oz. The band disavowed any connection, sound engineer Alan Parsons, maintaining that “if you play any record with the volume turned down on the TV, you will find things that work,” adding it was all based on The Sound of Music. Dismissed by some as apophenia and the brain’s need to find patterns and ignoring those that don’t quite fit, there are still adherents who found the experience a bit transfixing, especially having to use two pieces of equipment simultaneously. And of course, there’s “Another Brick in the WALL·E”— synced to the track from the rock opera.