fulfilment-by-amazon

Examining the anti-trust lawsuit filed against the e-commerce giant and the inextricably integrated logistics that makes marketplace and membership one in the same, it’s noteworthy how anti-competitive incentives are introduced by shoehorning French regulations into the conversation—the country has not only been the first one to boldly reform its tax regime to make digital overlords pay more of their fair share (see previously here and here) and very early on a prohibition against social media privelging and the invitation to follow on Facebook but rather “search the internet” for French businesses—with the ban on free-shipping to protect physical retail stores as well as other online boutiques. Amazon—with its captive patrons—has built the most robust and inescapable walled-garden, though it is arguable that anyone sets out with such intentions.