Saturday, 9 January 2021


The comprehensive rebranding—new uniforms, colour scheme, packaging, signage plus digital assets and merchandising (see also here and here) returning to the fast food franchise’s corporate branding circulated and experimented with from 1969 through 1999. Especially brilliant is the letterform, a double-struck B and K in a bun for Burger King by Jones Knowles Ritchey.  The mascot and monarch are not featured in this new roll-out but we are assured that he has not abdicated or been otherwise dethroned.