Wednesday, 28 October 2020

putt putt to the pizza hut

We rather enjoyed the brand-recognition and the now expanded font specimen associated with the franchise Pizza Hut—which until recently was restricted to the seven letters under that red roof, in this brief appreciation from Print Magazine. Since the first restaurant opened in 1958 in Wichita, Kansas, their logo and corporate image has gone through quite a few permutations and experiments (see also here and here) that reflected the aesthetic of the times but the classic, iconic hut was used from 1967 until 1999—only to be reprised last year.