Wednesday, 29 April 2015

casual dining

Heard on National Public Radio, I learnt of this quirky and humourous blog project to document the demographic shift in fast-food culture by charting the demise and repurposing of one of the more recognisable architectural follies of a certain franchise. The standard blue-print of a Pizza Hut with its distinctive mansard roof is hard to hide once the former proprietors vacate the building and it is masked by new tenants, ranging from other fast-food restaurants, chapels, car-rentals, to mortuaries.

It’s certainly strange to consider how the failure of one market can be mapped due to the figure it limns—though most new franchises are installed in non-custom places now, and in part, I guess the lovely ruins are testament to the shift in diners’ taste, preferring to order-in rather than dining out. Also, while the popularity of pizza is not exactly on the wane, I suppose people are more health conscious—or at least make the requisite noise to pretend to be—what with the campaign against gluten or the reversal on fats, eschewing buffets, etc. and that’s a factor as well. Though it’s far too late for these transformed huts, with charging awareness and created taboos, there also seems (of late at least) a certain degree of fetishising the forbidden that one sees in the deep-fried anything and everything, the glutinous portmanteau of the cronut or making vaping something fashionable but maybe such fixations will make for a neo-classic revival for such red roofs.