Thursday 5 December 2019


Pivoting from a palette inspired by living coral selected for last year, Pantone has dug into its classic catalogue to craft a shade for 2020’s Colour of the Year.
Maybe it’s not such a subtle endorsement for Democrats but we’ll take any signaling we can get. The dependable and serviceable hue was chosen for a range of positive attributes including “calm, confidence and connection.” Though a seemingly standard harmonious cobalt, this formulation is fresh for the coming year, knowing that formerly the designation was different from the lyric of the Magnetic Fields’ “Reno, Dakota”—there’s not an iota of kindness in you / You know you enthrall me and yet you don’t call me / It’s making me blue, Pantone 292. A slightly lighter colour but still solidly on the same wavelength.