Monday, 26 August 2019

a proper miniature car

On this day in 1959, the British Motor Corporation (BMC) launched its iconic, signature Mini, conceived by Greco-British automotive designer Sir Alec Issigonis (*1906 – †1988), commissioned to produce a domestic “proper miniature car” in response to the import of German and Italian bubble cars.
Aggressively marketed with celebrity-endorsement and some two-thousand exemplars exported to a hundred countries to coincide with the premiere of the Mark I—meant to satisfy demand for a stylish car responsive to the need for fuel economy set off by the Suez Crisis a few years earlier, the original model and later iterations acquired dozens of monikers and pet names including the Morris Mini Minor, the Wolsesey Hornet, the Riley Elf, the Innocenti Mini and the Austin Panther.