Monday 13 May 2019


Arguably when technology so pervades and supersaturates markets, it loses its identity as an industry in the sense we want to attribute and the speaking of a sector becomes meaningless but it seems there’s a certain nuance to this departure when this declassification is not in service to progress but rather for the sake of much more retrograde forces that we’d do well appreciate.
Technology does not disrupt all industries has made forays into in the same ways and there are undoubtedly accrued benefits in new applications and practises. Like with other aspects of human enterprise, be it professionally pious or profane, the cutting edge also has embraced the role of middleman, quickly realising that that’s where the profits and protective inertia lie. Disruption only prised open the path towards democratisation and lowering barriers to market entry for a brief and glorious moment before disruption became deskilling and another means towards estrangement and alienation. Technology, rather than championing the momentum that makes people self-sufficient, pairs the slightly less precarious with the slightly more, without the leverage of experience and expertise, and plays score-keeper for one’s reputation as a consumer and service-provider. Exploitation comes draped in convenience or we are at the mercy of the constellation of gossipping peripherals that were formerly perfectly content to chug forward without supervision, intervention or input.