Aiming to draw people away from the comfort of home and back into the theatre, Cinema Pathรฉ has retrofitted a couple auditoria with double beds in their movie halls in Spreitenbach in the canton of Aargau.
Beds are freshly made after each screening, the limited capacity lending an air of exclusivity to the experiment, and tests of the concept suggest that audience members would deport themselves in a respectable and courteous manner. What do you think? Laying in whilst consuming media experts tell is a bad sleep hygiene association and there’s no word on dress code.