Tuesday, 2 April 2019


While this latest fare I suspect wouldn’t be for someone like me who has happily been a vegetarian for over two decades, meatless options moving into the fast food business (I was afraid that this was some cynical prank because of the timing but gladly not) are certainly positive developments all around and might encourage omnivorous appetites to significantly cut back on beef consumption.
There’s always an element of acclimation—I suppose the same as I would go through trying to convince myself that what was being offered to me—and I’d be willing to try—was not a hamburger but something completely plant-based, but changing diets without compromising anything in terms of taste or texture is pretty pivotal. Our dietary choices have consequences, and when beef becomes cheap and disposable, we are paying for it dearly elsewhere. I wonder what we will ultimately gain in return for moving in a more healthy and humane direction.