Thursday 5 October 2017


For its Branded in Memory project a marketing and demographics website challenged one hundred and fifty Americans (most of the corporate logos are global brands but there are some specific to American markets) to recreate—without peeking—a batch of famous marque emblems and afterwards arranged the entrants from least to most accurate. The results are pretty insightful and illustrate what logos reside in our conscious and which are somewhat less ingrained. Colours were consistently correct (unless one was attached to a logo that the company retired long ago). How would you fare? I think it would be a fun project to recreate this experiment for those (probably woefully uniform) shops on your local high street or for the labels from your usual grocery shopping inventory.