Friday 6 December 2013

window dressing

Collectors' Weekly has a pretty keen feature on the long and faceted history of the mannequin and how they reflect our sense of style. The figures advanced from a tailor or dress-maker's form, going back to ancient times, to basic racks to display garments to a growing, mechanized middle-class, to their present form—converging with dress-up dolls that came before and becoming the afternoon-idols of window-shopping they are today.
The story of their development is spiced with some interesting vignettes, like the dressing-dummies found in the tombs of pharaohs, that in an earlier career, L. Frank Baum (The Wonderful Wizard of Oz) worked in the advertizing business and was a key advocate of using life-like mannequins to sell the “romance of Merchandise and Merchandizing,” the genre of horror films that came out as they became more sophisticated and idealized, and lighter cases of agalmatophilia that teased and vexed returning war veterans. The history is augmented by a few individual collectors who are curators of these objects of fashion and make-believe.