to market, to market

Though the superlatives of commerce are always a bit subjective and demands on definition, I was surprised to learn of a fully-qualified contender based in a tiny Swedish village, not far from Malmo, and with a massive caravan-park, a destination in its own right. In any case, the supermarket that offers everything under the sun is significantly larger than the traveling-mats of Star Destroyers that linger, sweeping across the screen for a few moments, is located in a place called Ullared (the Swedish term for a populated place is tätort, like the German Tatort that usual is translated as “crime-scene,” surely a false-friend) and is called Gekås, a continuity of the trend of Swedish discounters, attracting consumers from Scandinavia and beyond. Shoppers queue up in lines a hundred metres long before opening time and orchestrate holidays around this draw.