chumbox

Exploring further the “rewards” (see here, here and here) we get for actually finishing an article, Vox correspondent Kaitlyn Tiffany wades through the dregs of advertising—dubbed in the industry as chumboxes.
The goal was to chase down the elusive identity of the “vegetable” that an equally dodgily credentialed gut doctor is begging Americans to throw out now, or one of any number of snowclones in the form of body horror, oversized aloe vera, distressed comfort animals, celebrities behaving badly and far off–the-mark “targeted” ads. It’s impossible to track down definitive answers (and not like the answer would be less than enlightening and not very satisfying ultimately) but rather bounces one from spammy website to another, lower-rent one featuring progressively worse advertising marginalia, chumboxes being bait for bigger fishes that in turn lure bigger fishes, a regular pyramid scheme or rather multilevel marketing opportunity is the preferred term nowadays, comprising an unending garbage food-chain. Much more to explore at the link above.