Tuesday, 9 February 2016


Via Vox (which is always a good place to visit for some mansplaining—though not in a patronising way), we’re presented with a rather interesting compromise between using browser extensions that filter out advertisers and subjecting oneself to the harsh glare of rabid sponsorship—all the distractions and the hardly-know-ye touts and catchpenny tactics going on in the marginalia.
Reading and study can become easily fraught with inktraps blotting out the flow of white-spaces. Advertising is the mainstay of the low- and no-cost internet, however, and cutting off this source of income entirely either erects serious barriers to entry for up-start enterprises, or—and possibly worse since it’s becoming less obvious what people and robots are compensated, marketers turn to native-content to praise and promote. Though not a perfect solution, the article’s author discovered a work-around that does not block but rather masks the ads behind a page that contains only the text. Readers experience less befuddlement and the word from our sponsors, though muted, is not expunged—maybe like the fears that networks had over fast-forwarding past the commercials. As I said, it’s not an ideal fix but maybe a provisional one, being that the billboard is such a narrow one, and with some established web haunts withholding some select services to visitors with filter software, maybe it is a step in the right direction.