the house of mouse (13. 404)

Via Messy Nessy Chic, we are directed towards this illustrated strategic plan and sales pitch (click to embiggen) that Walt Disney presented to investors in 1957 showing revenue streams and how the company would work just as the empire was forming, Disneyland opening just two years prior, financed in part by syndicated anthology series, the Mickey Mouse Club—the variety show for children also a talent pool for the studio’s live-action stars, and a mini-series on frontiersman Davy Crockett with a tie-in ballad becoming a best-selling record. The entire juggernaut of merchandising (coonskin caps included) was complete and unprecedented, becoming firmly ensconced in American and later worldwide culture.