viral moments (13. 035)

It’s always going to be a hard slog picking out those highlights and nadirs of trending topics that gained a lasting—or at least defining—purchase on the past twelve months, but we nonetheless appreciated this albeit highly Anglo-centric and non-controversial assortment of virality that we made didn’t have the tolerance or time for when they presented themselves and mostly receded from public purview. A mix of marketing and memes, the Blue Origin flight to the edge of space with Katy Perry, Gayle King, Aisha Bowe (former rocket scientist), civil rights activist Amanda Nguyen, film producer Kerianne Flynn and Jeff Bezos’ then-fiancee Lauren Sánchez and the Labubu phenomenon—a reprise of the Beanie Baby craze with a much protracted trajectory—was the hardest to ignore, with the latter though claiming to draw from Nordic folklore, specifically admitting to be a knock-off of the good luck trolls (Gjøltrold), and free from occult practises, more than one polity has banned the collectible over concerns that the familiars could influence children into summoning demons and has been associated with the Mesopotamian malevolent deity Pazuzu (𒀭𒅆𒊒𒍪𒍪), mainly over the similarly snarled expression and the blind-box nature of the spirit, protective but unpredictable, and whose likeness was a popular amulet of the ancient civilisation. We could well relate to Beyoncé’s incredulous reaction to her long overdue Grammy win, however.