ginx’ baby (12. 950)

Whilst working on commission for Charles Darwin for his third volume—a masterpiece overshadowed by his other works on evolutionary theory The Expression of the Emotions in Man and Animals—Swedish-British photographer Oscar Gustave Rejlander captured this unnamed image of what would be the poster-child of “Mental Distress” around 1871. Due to publishing technology at the time, photographic plates were prohibitively expensive but all representative pictures were used, making the book one of the first scientific illustrated treatises. At the same time, using the reproduction methods for inexpensive postcards, Rejlander was able to capitalise on his proto-meme, building off the popularity of barrister and Liberal Party politician J Edward Jenkins’ satirical novels, the instalment, Ginx’ Baby: his birth and other misfortunes—about an unwanted thirteenth child, coinciding with the black-and-white print, christened after the title character, amassing a small fortune—praised for its expressive quality and good-timing—beating out of studio-sessions of contenders, only emerging decades after its sensation that the image was not exactly genuine but a series of tracings. For the naturalist’s part, Darwin was particularly keen on raw feelings prior to socialisation (see also), confident that the discomfort of children would be a particularly useful heuristic to explore the role of non-verbal communication in the survival of individuals. Rejlander’s picture was seen by reviewers as threatening to overshadow both the other examples and the author himself, the postcards selling in the tens of thousands and referenced in calling cards and other contemporary literature and even a polka by the same name that long outlived the popularity of Jenkins’ books.