For some time, a local shop has been more visibly attempting to reduce spoilage by discounting perishable items about to expire with mark-downs, now adding “no to throwing me in the bin,” not only to reduce waste but also to keep food items out of landfills where it produces methane aside from taking up space, and so we appreciated this reporting from Spoon & Tamago about Family Mart, one of Japan’s largest konbini (ใณใณใใ) franchises, a bodega or convenience shop, about its campaign to raise awareness and appeal consumer sympathy through an array of more emotive anthropomorphic characters, teary-eyed and asking for help. Following trials that demonstrated shoppers were willing to help rotate stock and feedback from customers, the company rolled them out nationwide and made design template free for any one to use to cut waste in their own stores with the stickers. Learn more at the links above.
