and the adjacent possible (12. 729)

OK Go continues its tradition of crafting glorious high-concept music video to accompany and complement their songs—previously—with the latest dazzlingly, chaotic animated Impulse Purchase being no exception. The maximalist collaboration with Blender Studios and the signature digital characters of artist Lucas Zanotto (see previously) with the help of Will Anderson (BAFTA award winning storyteller who struggles with the revival of his own, imagined best-known creation, Longbird, that once upon a time conferred him with legendary status) combines motion capture and three-dimensional rendering goes one further by making the endeavour open-source and models available to anyone to remix, adapt and share—a statement on the architecture of choice and algorithmically curated options which assertively reframes the dialogue by reseting the parameters. More on the making and a tutorial from It’s Nice That at the link above.