the bronx is up and the battery’s down (12. 469)

Reminiscent of this other etiquette campaign for the metro’s ridership, we enjoyed this exhibitions of the mock newspaper editions of the Subway Sun that lined cars from 1936 to 1965, featuring the illustrations of Fred Cooper (among the inaugeral inductees of the Society of Illustrators and also know for his miniatures and illuminated drop-caps for Life magazine and letterer behind the Cooper Black typeface) and Amelia Ross Opdyke “Oppy” Jones, who together promoted polite and considerate behaviour (the latter coining the word litterbug as a play on “jitterbug”) and NewYork City’s museums and special events as an enticement for residents and visitors to use the Interborough mass transit system. Much more from Hyperallergic at the link above.