Thursday, 13 February 2025

we’re back—can we talk? (12. 230)

Enron, the energy and commodities company whose business model was based on internal fraud and perpetrated one of the biggest bankruptcies at that time has been cannibalised, zombified—the now scandalised logo created by Paul Rand (previously), the last he designed—has been somewhat resurrected with its long lifeless website reanimated and under new management taking ownership of its past transgressions and breaches of trust and promising sustainable growth going forward. Rolling out its first new suite of products (surely there are bundled) in twenty years, it is introducing the Enron Egg, a micro nuclear reactor that can power a home for a decade—and the crypto token $ENRON, which after reaching a market cap of seven hundred million has already gone through one pump-and-dump cycle. More at the links above.