curds and whey (12. 215)

Google has edited its commercial slotted to play during the Super Bowl, promoting its Gemini AI model pitching the use-case scenario of a small, independent cheesemonger using the chatbot to craft a description about Gouda for his shop’s website. The erroneous statistic that Gouda makes up “fifty to sixty percent of the world’s cheese consumption” was replaced in the ad with “one of the most popular cheeses in the world,” the false claim apparently regurgitated from a webpage called cheese.com filled with AI generated, SEO-optimised (see redundant acronym syndrome) blogs. The AI assistant’s responses have the disclaimer that they are “not intended to be factual” but rather framed as a writing aid and that one should perform some fact-checking, presumably googling it.