30 top chart hits (12. 039)

Conceived by Virgin Records in London and taking its name from a 1920s advertisement for Danish brand bacon (the pig would become the mascot for most of the series, Richard Branson had purchased the poster from a nearby antiques shop), the first compilation album was released in the UK on this day in 1983, with hit tracks including Phil Collins’ You Can’t Hurry Love, Boy George’s Karma Chameleon and Bonnie Tyler’s Total Eclipse of the Heart, the biggest hits from artists under their own label. An immediate commercial success, anthologies were put out three times per year—with the best-selling edition (seven times platinium) from 1999, NOW! 42 featuring Britney Spears, Shania Twain, Lou Bega, Backstreet Boys, Robbie Williams and Phil Collins’ with You’ll be in my Heart. There have been many spinoffs (and imitations) of the concept including music television channels, Now Dance, Now That’s What I Call X-Mas and NOW! 62 released in 2005 as a digital download.