hell is other people (11. 859)

With apologies to Sartre, we learn from Web Curios’ lede link that a new social media platform has been launched that’s either a withering piece of metacommentary on personal branding and curation or actual hell. As the main (and only) character, one can create a private place for announcing status updates, “reflect, post, feel heard,” like one’s daily diary except with an infinite host of generative followers, tailored either as fans, foes, trolls, cheerleaders, haters, etc. While having a personal sounding board may be helpful sometimes for those feeling lonely or isolated, it’s too easy to conflate regurgitation with connection and seems to be the realisation of the Dead Internet Theory. This does not seem like a market place of ideas, nor constructive feedback and only contributes to the echo-chamber and tribalism. More at the links above, including this user’s perspective of the experience.