First airing on this day in 1984, featuring manicurist recently discovered for her irascible mannerisms and unique voice (owing to advanced emphysema which prevented her from delivering the slogan as scripted, “Where is all the beef?”) Clara Peller, already in her eighties, the Wendy’s advertising campaign against its bigger competitors was a resonant indictment against the “Home of the Big Bun” with the catchphrase propagated seemingly everywhere. Later that same year Peller and popular Nashville-area radio host DJ Coyote McCloud had a hit-song based on the television commercial and was referenced again during the presidential primaries of the spring in the debates for the Democratic party nomination between Walter Mondale and rival Gary Hart, calling out the poverty and lack of substance of the latter’s “new ideas.” Despite the seemingly contemporary origin of the title phrase was popularised by a Hollywood gossip columnist in the early 1950s that saw a spotty ascent to political commentary.
synchronoptica
one year ago: assorted links to revisit plus the language of plagues
two years ago: more links to enjoy
three years ago: Moon radar, Metropolis (1927), striking oil (1901) plus illustrator Walter Molino
four years ago: Julius Caesar crosses the Rubicon
five years ago: the centenary of Bauhaus, a meditation from space, more useful German words, wireless charging for drones plus grifter nostalgia cannibalising the old internet
