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Though not the first Saturday Morning programming block aimed at child audience, the broadcaster ABC notably added two shows, more like matinées airing starting at 11:00 on this day in 1950. Acrobat Ranch and Animal Clinic, both produced live out of Chicago and thus no preserved recordings, marked the network’s first foray into the day-time TV field, with the former being a variety show with circus acts and stunts that the studio audience could participate in a Western setting and the latter hosted by a veterinarian who explained animal ailments and treatments with some comic-relief. Broadcasters began commissioning cartoons by the early 1960s—whereas before the weekend was relegated to re-runs of prime-time shows, using the technique of limited animation which reuses cells and frames to save of labour-intensive drawing (unlike the cinematic shorts that were bumpers for the main feature) and relied more on voice-acting and character development than dynamic scenes, realising that they could fill a five-hour segment of the programming day inexpensively and attract advertisers, particularly toy-makers and breakfast cereal producers.