Tuesday 31 January 2023

the golden arches theory (10. 512)

On the anniversary of the opening of the first McDonald’s establishment in Pushkin Square in 1990—an earlier earnest effort was undertaken by the Canadian master franchise for the 1980 Summer Olympic Games, famously boycotted by America, realising the host city offered no fast food options, arranged to open two pop-up restaurants by the main stadium but the plan was vetoed at the last minute by Moscow’s mayor, it’s a good occasion to visit the above adage of globalisation from Thomas Friedman that no belligerents both host McDonald’s. This conflict prevention measure is flawed, however, with the US invasion of Panama, the bombing of Serbia, Lebanon, the annexation of Crimea which shut down Russian outlets temporarily and the divesture of the company following Russia’s invasion of Ukraine. Nearly forty-thousand guests were served that day, queuing in the cold for hours.