Thursday, 18 November 2021

colour reference card

Effectively calibrated to recognise and register lighter complexions as standard, 99% Invisible—through

the artefacts called “Shirley Cards” that were distributed to film developers (see previously) to adjust their laboratories and perpetuate the built-in bias—explores how technology, deliberately, natively, naively or not, privileges whiteness by making it de facto more photogenic. The defaults of cameras, film and flash—and still the case to an extent with digital photography but we’re slowly growing wiser to our own shortcomings and their consequences (though the problem is a big one that goes far beyond pictures and is reflected in body of medical literature that is derived from too few female or minority subjects) makes it more challenging to capture compelling images of darker complected individuals and effects how people are seen and limits expression. Much more at the links above.