Via Boing Boing, we are referred to a simple, self-coordinating, synchronising programme conceived by Masamichi Souzou, a company championing happiness and well-being, that allows one to put to bed their website—according to the visitors’ time-zones, the kanji top-level domain suffix, みんな, being everyone—like a physical store or business branch with workers who need rest and recuperation and signal the importance of adequate sleep and highlight the forces and diversions that make us indebted in terms of something so fundamental as adequate shut-eye.