Sunday 28 March 2021


Via Nag on the Lake’s always splendiferous Sunday Links (lots more to explore there), we are directed to a wonderful collection of antique trade cards of various London emporia for all one’s clogg, peruke, bunnbaking needs and more—retail or wholeลฟale. Developed at the end of the seventeenth century parallel to rise of cheap priniting, the advertising ephemera were business cards of a sort and included specific, detailed directions to the merchants’ stores, referencinf signage that could be quite elaborate, as no standardised system of street addresses existed at the time—see also. Be sure to check out Spitalfield’s Life bookshop for more treasuries of old London.