Saturday, 20 February 2021

¼ tonne, 4x4

Covering a publicity stunt on this day in 1941 with the general purpose vehicle descending the steps of the US Capitol, the Washington Daily News called the Willys Overland Army Truck as a “Jeep” for the first time in print. Whether the name came from Popeye’s “jungle pet” Eugene the Jeep, the initialism GP from general purpose above or from some other etymology, the name stuck and the automobile manufacturer used it in promotional material and popularised it in the public imagination.