jimoto made

Though not a big fan of the coffee magnate and its café culture hegemony, we can support this latest collaboration with local artisans to create distinctive mugs and tumblers that reflect the ceramic and pottery vernacular of the areas where it’s produced—and only available at local outlet. The title and project (地元) refers to the Japanese concept of being locally sourced, and pictured is porcelain cup from Ehime prefecture whose signature indigo patterns on bold white backgrounds are meant to be seen only when one takes a sip. More to explore with Spoon & Tamago at the link above.