Wednesday, 12 August 2020

now that’s the ticket

Via Boing Boing, we are treated to a preview of the combined campaign poster for former rivals and contenders for the office of president of the United States of America which completes Joe Biden’s re-branding and represents only the fourth time a woman candidate was championed for national office by a major political party (see also, footnotes on number two) but crucially, the first time one prevails, we believe. Moving away from his solo work, for which Biden had previously used the more angular and sharp font Brother 1816, he and his running mate, Senator Kamala Harris have chosen a newly commissioned typeface called Decimal from Hoefler & Co. (see previously)—the same foundry that created Gotham for Barak Obama’s run for high office.