satellite news channel

Launching on this day in 1982 and several months prematurely due to its inspiration’s and competition’s debut of its spin-off channel Headline News (originally called CNN2) with a similar format to their planned approach to programming, the short-lived collaboration between the American Broadcasting Company and Group Westinghouse Satellite Communications, SNC, has a logo that looks like an generic, expository news channel from a movie if not completely out of a different timeline altogether.
It packaged world and national news reports in eighteen minute blocks allotting the rest of the newscast, repeating on the half-hour with alternating segments dedicated to weather, sports, business and entertainment, to regional and local reporting. Despite the network’s willingness to pay cable companies a fee to carry SNC—contrary to business practises at the time when cable companies passed the costs per channel onto prescribers—it failed to breakthough in US television markets—eventually conceding their transponder space to HLN as their intellectual, having adopted more of their programming rotation into their broadcast day, if not business heirs, and the venture folded after eighteen months of operation. Their theme music was briefly used by the Entertainment and Sport Programming Network, ESPN.