Tuesday, 30 June 2020

moskvich xrl

Via the always engaging Things Magazine, we are introduced to one commission by the design genius Raymond Loewy (see previously) that failed to take the world by storm as so many of his other innovations and interventions had in the Москвич XРЛ (the model sequence standing for Experimental Raymond Loewy—see more about numbering conventions here), designed and engineered in 1974 as a flagship, global automobile for export markets to demonstrate Soviet talent in the field. Production problems condemned the concept car, however, and only models and mock-ups were ultimately produced.