Tuesday 14 April 2020

I really liked these clever reminders to maintain a respectful and healthy distance from the design studio Nosigner as part of the public service campaign Pandaid using jarringly memorable and relatable metrics, like one to two Beatles, depending on one’s stride—from an iconic scene which incidentally public works have taken advantage of people staying in-doors to give the Abbey Road zebra-crossing (previously) a fresh coat of paint. Although the specialised symbol makes perfect sense if one thinks about the other characters and ideograms that the equal sign could be mistaken for, we also particularly liked learning that this variant shown for approximation (≈) is utilised in Japan, the Koreas and Taiwan.