Monday, 9 March 2020

anima mundi

Adding an extra dimension of respect and upcycling, reviving the mantra of reduce, reuse and recycle among the environmentally-minded (we might also add another r-word in refusal of what does not avail itself of one of the other options in the first place) that’s in danger of becoming a platitude, we thoroughly enjoyed this introduction to the Japanese concept of mottainai (もったいない) exclaiming lament over waste and regret of something not being used to its full potential.
The sustainable antidote to affluenza—the plague of throw-away culture and disposable society, the term and its meaning correspond with other aspects of Japanese culture and reverence for resource and repair, mottainai premises that if one values an item intrinsically—to include its packaging—there’s no reason for waste at all. Much more to explore at the links above.