Saturday, 19 October 2019

upward mobility

Via Weird Universe we are introduced to this rather intriguing and ingenuous business architectural feature in the June 1948 issue of Popular Science and left wanting to know more. Only a few column inches are dedicated to this structure with a corner office that moves up and down the building’s fourteen storeys (the rest of the staff used paternosters) located in Zlín but we were able to find out a bit more.
The town itself urban utopia (see also) and a manufacturing anchor of the Moravian region in large part due to the shoemaking factory founded by siblings Tomáš, Anna and Antonín Baťa in 1894, the skyscraper was build as the administrative headquarters for their successful footwear brand. The third tallest pre-war building in Europe executed in Constructivist style, it is now known as Building № 21 (Číslo 21) and cherished as a cultural monument, houses offices of the regional government. Going abroad during the World War II, the boss never had a chance to use his mobile office and there’s unconscionably no indication whether this seeming unique idea was ever tried anywhere else or why such an idea was abandoned.