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In response to a petition levied against the fast food industry championed by two young people from Hampshire in southern England, one chain has committed to stop handing out promotional plastic toys with children’s meals, foregoing the chance for market tie-ins, out of respect for the environment.
Restaurants will also have an amnesty bin to return old, unwanted toys, whose plastic cannot be recycled in the collection schemes used by most municipalities for packaging, where they can be melted down and reincarnated as something else. The franchise’s chief rival countered that while it will not eliminate toys giveaways altogether, it will offer customers alternatives and look into manufacturing them from less polluting materials.