Friday, 6 September 2019


Sensitive to the huge problem of food waste, an enterprising bakery in Iceland has installed a superannuated telephone booth on its premises in which to deposit the leftovers from the end of the day and offer them for sale to late-comers on a trust system at a deeply discounted price. Local patrons are delighted with the idea of being able to get fresh breads afterhours and help reduce what would otherwise end up in landfills. I hope more small businesses might take a cue from this bakery and invest in the honour and integrity of shoppers and right-sizing production.