fall into the gap

Originally operating as an outlet Levi-Strauss blue jeans, pioneering the wall of denim concept since no retailer had heretofore been able to successful stock popular pants sizes and styles (carrying them all), selling those exclusively along with a selection of record albums and cassette tapes, the first store of the clothing chain The Gap was opened by Donald George and Doris Feigenbaum Fisher on Ocean Avenue in San Francisco on this day in 1969. Due to the limited selection it was originally going to be called Pants and Discs, but the savvy business woman, philanthropist and art collector Fisher suggested that they would reach across the generation gap, appealing to the younger and older demographic.