Tuesday, 4 June 2019


The above Swedish word for flight shame, accompanied by the hashtag jagstannar-pรฅmarken—meaning stay on the ground, have gained considerable cultural cachet in their native Sprachraum (sprรฅkomrรฅdet) and beyond as people become more keenly aware of the impact that flying has on the environment. Train ridership has seen an upturn with the trend continuing on the same trajectory and the government as well as tour operators are working to make rail routes an increasingly attractive and viable alternative.