Thursday, 16 May 2019

our polite society

As a vehicle to explore globalism versus localism and identity—plus dominance and obsolescence, a resident of the factory town of Åtvidaberg partnered with the above design studio in a visual research project on the office equipment manufacturer FACIT AB and its legacy through its ephemera. Founded in 1922, the Swedish corporation produced typewriters, office furnishings and mechanical calculators through the 1970s, losing its relevance to Japanese-produced electronic models. In business theory, the failure if the company to adapt and embrace a technological shift is called the Facitfällen—the Facit Trap, especially when there is no funding- or skill-gap.